A Brave Boy Did a Brave Thing
By Jacqueline Lisk I interrupt our regularly scheduled content marketing, ghostwriting and thought leadership programming to share some feel-good personal news. Last month, my son Colin, age 7, did something very brave: he spoke to a local reporter about what it is like to have a limb difference. He did it to raise awareness about […]
What I am writing: A look back at Q1
Dear (work) diary, How is it April? Time is a mysterious construct. In Q1, I took on projects from new partners and familiar faces. Here is a look at what I have been working on: On a personal note: Bottom line: I am happy, lucky, and busy. But forever hungry for more. Drop me a […]
A Belated Year-in-Review
Somehow it is mid-March and I am just getting to sharing an overview of my work in 2022. But, better late than never. TLDR version: 2022 was solid. I was more selective about the projects I said “yes” to, and I did a better job with work-life balance than years past. Below is a quick […]
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat Mann asked me back to Wesleyan University to educate students about branded content. Last week, I led a 90-minute interactive session for Dr. Mann’s Contemporary Literacy class. The students were fantastic — prepared, engaged, and eager to ask questions and […]
Branded Content August Roundup
School is back in session here in Ridgefield, CT. Where did the time go? August was a great month! We kicked it off with our annual trip to Cape May, NJ with dear family and friends. We closed it with a family trip to Lake Winnipesaukee (pictured!). When I wasn’t enjoying some needed downtime, I […]
The Time I Got to be a Branded Content Professor for a Day
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher. But we need to educate audiences about this fast-growing space: what it is, and isn’t, how it differs from traditional journalism, and how to tell if you are are engaging with content that has been paid for by a sponsor. […]
Just in Case You Want to Know My Life Story
In October 2015, my husband and I made one of the best decisions of our life: we moved to Ridgefield, CT. We love the town’s family values and strong sense of community. We value its schools, commitment to the arts and theatre, vibrant restaurant scene, and pro-small business climate. I also appreciate that it is […]
Support the Spread of Reliable Information about COVID-19
COVID-19 affects communities around the world–but many places do not have access to reliable information about the disease. VDX.tv, a JR Lisk, Inc. client, has launched an important initiative to support the spread of reliable information about COVID-19. VDX.tv creates video-driven experiences that help brands connect with relevant consumers. Now, it is using this same […]
Why Now Is a Good Time to be “a Little Guy (GAL!)”
I have been noticing a trend. When brands are contacting me for help with their content marketing or PR and thought leadership strategies, a growing number are sharing that they are parting ways with large agencies. Instead, they are assembling their own teams of independent contractors or boutique firm owners like me–people who have the […]
A Behind-the-Scenes Look at What Is Basically the World’s Best Project
For the second year running, I had the pleasure of attending and covering the Inc. 5000 conference for the Inc. Media Content Strategies team. This three-day event is the perfect mixture of education and celebration. The founders behind some of the fastest-growing private companies in America get together to share successes and failures, applaud one […]
