The 4 “Simple” Steps to Content Marketing

The 4 “Simple” Steps to Content Marketing

I find myself frequently explaining the four steps to a content marketing campaign to clients, and even to friends who are curious about the buzz surrounding brand journalism (or what the hell I do all day).  The breakdown below is simple, accurate and an effective formula for launching your first, or hundredth, content marketing campaign. […]

5 Free Newsletters for Content Marketing News

5 Free Newsletters for Content Marketing News

  I recently had dinner with a neighbor who used to work in marketing. She left the industry to pursue other passions and felt that since so much had changed in the last 15 years, it would be impossible for her to reenter the field. She also found marketing exhausting because your job is never […]

5 Reasons Why Your Company Needs to Invest in Native Advertising and Custom Content (Infographic)

For marketers, native advertising and custom content are top of the collective mind. By now, most companies realize that, regardless of their size, content marketing should be an integral part of their strategy. For those who still need some convincing, here are 5 quick facts about native advertising. Readers look at native ads 53 percent […]

3 Easy Ways to Increase Your Blog Traffic

3 Easy Ways to Increase Your Blog Traffic

Let’s not pretend running a successful company blog is easy.  It takes time, manpower and an in-depth understanding of your target audience.  Assuming you’ve got the basics down, there are a few simple ways to get more from each post.  Here are 3 easy ways to increase traffic to your blog. 1. Post on the weekend You’re constantly monitoring your […]

4 steps to creating effective content marketing campaigns for pharmaceutical companies

4 steps to creating effective content marketing campaigns for pharmaceutical companies

  Poor pharma. It’s eager to embrace content marketing, yet it’s subject to (understandably) strict regulations that can make executing a campaign challenging. But content marketing is not going anywhere. Marketers are gung ho for native advertising, and it’s inevitable that 2014 will see an increase in health care industry content marketing, even if it […]

Why your company blog’s mission statement needs two parts

Why your company blog’s mission statement needs two parts

Before you create your next piece of content, ask yourself: What’s in it for me and what’s in it for my audience. Every content marketing initiative needs a purpose. First, define the “why.” Why are you spending the time, energy and money it takes to maintain a company blog? (I’m assuming you’ve got the “how” […]

4 things I learned moderating the Evolving Digital Landscape Panel at the Weschester Digital Summit

4 things I learned moderating the Evolving Digital Landscape Panel at the Weschester Digital Summit

Recently, I had the pleasure of moderating the Navigating the Evolving Digital Landscape Panel at the Westchester Digital Summit. I facilitated a conversation with Gabe Goodwin, senior director, social production at ESPN, Lisa Stockmon, EVP & CMO of The Leukemia & Lymphoma Society, Quinn Kilbury, brand director, Newcastle at Heineken USA and Jocelyn Cripps, EVP global B2C […]

LinkedIn lowers its age limit and expands its advertising potential

LinkedIn lowers its age limit and expands its advertising potential

  As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum.  […]

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

5 content marketing tips from Joe Pulizzi, the industry’s evangelist

Two years ago, I interviewed Joe Pulizzi, the godfather of content marketing, for a piece I was writing for Conversionplanet, a digital content marketing publisher I helped launch.  We discussed the keys to effective content marketing, and as the entire publishing industry is seemingly “going native,” I decided to dig up the piece.  Our conclusions are evergreen, and I hope content marketing […]

Day 2 of Content Summit explores video trends and moves audience to tears

Day 2 of Content Summit explores video trends and moves audience to tears

This discussions on the second day of the iMedia Content Summit focused on TV and digital video. We took an in-depth look at the rapidly changing way we watch, monitor and monetize video; the overlap between online and television production that’s creating a case for operational convergence; and the recipe for making effective, emotionally-compelling video […]