Confessions of a Ghostwriter
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]
3 Tips for Getting the Most from Your Ghostwriter
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]
6 Company Blogs That Inspire Us
When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]
What’s the Deal with Live Streaming?
Live streaming is the process of delivering content live to an end-user over the internet. Content delivery networks like Periscope and Meerkat allow people, or brands, to share videos in real-time, and audiences to more easily find content that they might be interested in. Meerkat Meerkat allows you to share and view videos in real-time. […]
B2B Native Advertising on The Rise
I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]
What Makes a Good Content Marketer?
Marketers are producing more content than ever before. Seventy percent of B2B marketers are producing more content now than they did one year ago, according to research from the Content Marketing Institute (CMI). CMI also found that B2C marketers use an average of 11 content marketing tactics, from social media strategies to blogs and eNewsletters. […]
Content Roundup: 2015 Marketing Trends and Predictions
Gosh, do I love the holidays. I love the decorations, the cheer, the excuse for client outreach (holiday cards are in the mail, I promise). I love shopping, I love spending time with friends and family and I love the inevitable end-of-year rush that ensues as brands and agencies hustle to execute seasonal campaigns and […]
Your Guide to Content Marketing, Game of Thrones Style
The content marketing landscape is vast and complicated. To make things a little easier, or at least a bit more fun, the folks at Contently designed an infographic inspired by Game of Thrones. The image is helpful and clever, but I’m also sharing it because it’s an example of infographic marketing done right. Contently included […]
Content Roundup: What’s New in Native Advertising
Native advertising is the marketing technique of creating content that looks and feels like the surrounding editorial. When done correctly, the sponsoring company presents content that is both: High quality and of interest to the site’s audience Strategic and relevant to the sponsoring company For example, Orange is the New Black, the addictive, binge-worthy Netflix […]
