News

Quick updates on my work projects and personal life, with some photos sprinkled in.
    Just in Case You Want to Know My Life Story

    February 17, 2021

    In October 2015, my husband and I made one of the best decisions of our...

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    Why Now Is a Good Time to be “a Little Guy (GAL!)”

    December 11, 2019

    I have been noticing a trend. When brands are contacting me for help with their...

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    We Earned Our Editor Credit on Amazon

    December 13, 2018

    Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create...

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    Why Your Business Needs Video

    March 14, 2018

    Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows...

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    The Content Marketing “Sweet Spot”

    September 11, 2017

      When working with clients to document a content marketing strategy, I always end up...

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    The Surprisingly Tricky Task Of Writing Company Summaries

    August 18, 2017

    Helping a new company boil down what it does into a few sentences is a...

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    Why Aren’t You Blogging?

    June 14, 2017

    When I get busy, I tend to neglect my own blog so I can focus...

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    Infographic: The 2017 State of Content Marketing in the UK

    May 16, 2017

    Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing....

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    What Makes Content Engaging?

    April 27, 2017

    Part of the reason why content marketing is so popular is because it is more...

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    Those Pesky Millennials Are at It Again

    March 23, 2017

    If you work in marketing, you can’t go a day without reading something about millennials....

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    Confessions of a Ghostwriter

    July 26, 2016

    Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs,...

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    A Look Ahead, a Look Back: Content Marketing Trends and Predictions

    January 14, 2016

    2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...

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