Just in Case You Want to Know My Life Story
February 17, 2021
In October 2015, my husband and I made one of the best decisions of our...
Why Now Is a Good Time to be “a Little Guy (GAL!)”
December 11, 2019
I have been noticing a trend. When brands are contacting me for help with their...
We Earned Our Editor Credit on Amazon
December 13, 2018
Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create...
Why Your Business Needs Video
March 14, 2018
Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows...
The Content Marketing “Sweet Spot”
September 11, 2017
When working with clients to document a content marketing strategy, I always end up...
The Surprisingly Tricky Task Of Writing Company Summaries
August 18, 2017
Helping a new company boil down what it does into a few sentences is a...
Why Aren’t You Blogging?
June 14, 2017
When I get busy, I tend to neglect my own blog so I can focus...
Infographic: The 2017 State of Content Marketing in the UK
May 16, 2017
Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing....
What Makes Content Engaging?
April 27, 2017
Part of the reason why content marketing is so popular is because it is more...
Those Pesky Millennials Are at It Again
March 23, 2017
If you work in marketing, you can’t go a day without reading something about millennials....
Confessions of a Ghostwriter
July 26, 2016
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs,...
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...