JR Lisk Partner, River + Wolf, Ranks 4th in List of Top Brand Naming Agencies Worldwide

JR Lisk Partner, River + Wolf, Ranks 4th in List of Top Brand Naming Agencies Worldwide

JR Lisk, Inc. would like to congratulate our partner, River + Wolf, on making Clutch.co’s list of top brand naming agencies for the second year in a row. River + Wolf Founder and Chief Creative Margaret Wolfson credits the achievement to her deep experience in the space, and the talent and work ethic of her […]

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen Adds Jacqueline Lisk to Its Technology Board

Aicumen, a leading AI and blockchain technoplogy company, welcomes Jacqueline Lisk, founder of JR Lisk, Inc., a content creation and strategy agency, to its Technology Board. Lisk will serve as a Marketing Strategy Advisor, assisting Aicumen with brand messaging and the roll-out of new digital assets, including an updated company website. Aicumen helps entrepreneurs and […]

We Earned Our Editor Credit on Amazon

We Earned Our Editor Credit on Amazon

Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]

A Layperson’s Guide to GDPR

A Layperson’s Guide to GDPR

  If you are a marketer, publisher or digital business, GDPR probably makes you shutter. For the rest of you, it probably makes you shrug. Let’s quickly break it down, in plain English. What is GDPR? The General Data Protection Regulation (GDPR) is a new regulation governing data protection and privacy in the European Union […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

The Surprisingly Tricky Task Of Writing Company Summaries

The Surprisingly Tricky Task Of Writing Company Summaries

Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]

Those Pesky Millennials Are at It Again

Those Pesky Millennials Are at It Again

If you work in marketing, you can’t go a day without reading something about millennials. And with good reason! These guys are now the largest generation in the U.S. and have tremendous buying power. Their digital-first preferences have changed the way brands approach customer service, branding, and sales. (For more on the “Millennial Effect,” check […]

What Small Businesses Need to Know about Influencer Marketing

What Small Businesses Need to Know about Influencer Marketing

Photo Cred: 42 Works Rather than convincing all of your prospects to do business with you, what if you just had to convince a few of them? Then, those new clients could tell the rest of your potential customers about how great you are. Of course, this only works if you focus on the right […]

What You Don’t Know about Ad Blocking

What You Don’t Know about Ad Blocking

I can see all sides of the ad blocking conundrum. On one hand, we are fed up with obtrusive, irrelevant ads that interrupt our online experience. But then again, advertising subsidizes publishing. We need ads to monetize digital journalism. Plus, when used correctly, ads are a powerful marketing tool for raising brand awareness and driving […]

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]