2016 was good to us. We partnered with more than 20 clients, from big names like Twitter and The Hartford, to innovative digital start-ups. We wrote pieces for Inc., Forbes, Entrepreneur, AdAge, AdExchanger, MediaPost, Today’s Parent, and many a company blog. Granted, we usually didn’t write under our real names, but hey, that’s just a […]
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]
What’s that they say about the road to hell? It’s paved with good intentions, right? Same goes for a company blog gone awry. Their objectives were solid, but it’s easy to underestimate how much time and talent it takes to publish quality, strategic content consistently. Avoid these common pitfalls to ensure your blog doesn’t do […]
Mashable’s recent article on content marketing predictions forecasts that “Europe will get the content marketing bug–big time.” After returning from Mediaplanet’s global management conference in Stockholm, I can wholeheartedly agree. Mediaplanet produces cross-media content campaigns in partnership with newspapers, subject matter experts and brands, and it operates throughout Europe. Speakers at the conference included Astrid […]
One of the most interesting speakers at last month’s digital innovation conference in San Francisco was Mark Howard, chief revenue officer at Forbes. Howard described Forbes’ laudable BrandVoice program, which allows clients to publish sponsored content directly onto the news site. Howard and the BrandVoice team urge brands to share relevant, interesting stories–the type of […]
Jacqueline Lisk, CEO and Founder of JR Lisk, Inc. will speak at Mediaplanet’s digital strategy conference in Stockholm this January. The conference will be attended by the content marketing company’s international team members. Anders Berglund, the new CEO of Google Sweden, and Astrid Gyllenkrok of CNN Sweden are also slated to present.
The New York Times announced it will offer native advertising opportunities in 2014, indicative of a now undeniable trend — brand publishing is here to stay. The nation’s most reputable news organization shared that sponsored pieces would be clearly marked to allow readers to quickly distinguish the material. Click here to read the full article.