Reflecting on 2020: Brief Musings + Infographic
It is hard to process what we lived through last year, and the hard stuff isn’t over. We are still in the throes of a global pandemic and a long overdue reckoning with racial injustice. We are still reeling from the violence that erupted at the U.S. Capital–a frightful attack that represents the culmination of […]
New Website Coming Soon
I am excited to share that we are in the process of updating http://www.jrlisk.com and will be rolling out a new site design later this year. Stay tuned, and Happy New Year! -Jacqueline Lisk
Measuring a Year in Words (infographic)
2016 was good to us. We partnered with more than 20 clients, from big names like Twitter and The Hartford, to innovative digital start-ups. We wrote pieces for Inc., Forbes, Entrepreneur, AdAge, AdExchanger, MediaPost, Today’s Parent, and many a company blog. Granted, we usually didn’t write under our real names, but hey, that’s just a […]
Confessions of a Ghostwriter
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]
What You Don’t Know about Ad Blocking
I can see all sides of the ad blocking conundrum. On one hand, we are fed up with obtrusive, irrelevant ads that interrupt our online experience. But then again, advertising subsidizes publishing. We need ads to monetize digital journalism. Plus, when used correctly, ads are a powerful marketing tool for raising brand awareness and driving […]
What Not to Do When Running a Company Blog
What’s that they say about the road to hell? It’s paved with good intentions, right? Same goes for a company blog gone awry. Their objectives were solid, but it’s easy to underestimate how much time and talent it takes to publish quality, strategic content consistently. Avoid these common pitfalls to ensure your blog doesn’t do […]
LinkedIn lowers its age limit and expands its advertising potential
As soon as I heard that LinkedIn had lowered its age limit to 14 in the states (age 13 abroad), I thought of three little words: college advertising budgets. Lo and behold, it rolled out its University Pages product Monday, a way for high school students to get to know college staff and alum. […]
Content marketing on the rise in Europe
Mashable’s recent article on content marketing predictions forecasts that “Europe will get the content marketing bug–big time.” After returning from Mediaplanet’s global management conference in Stockholm, I can wholeheartedly agree. Mediaplanet produces cross-media content campaigns in partnership with newspapers, subject matter experts and brands, and it operates throughout Europe. Speakers at the conference included Astrid […]
The 5 questions Forbes’ brand journalism team asks clients–and what they’re missing
One of the most interesting speakers at last month’s digital innovation conference in San Francisco was Mark Howard, chief revenue officer at Forbes. Howard described Forbes’ laudable BrandVoice program, which allows clients to publish sponsored content directly onto the news site. Howard and the BrandVoice team urge brands to share relevant, interesting stories–the type of […]
Jacqueline Lisk to speak at upcoming content marketing conference in Sweden
Jacqueline Lisk, CEO and Founder of JR Lisk, Inc. will speak at Mediaplanet’s digital strategy conference in Stockholm this January. The conference will be attended by the content marketing company’s international team members. Anders Berglund, the new CEO of Google Sweden, and Astrid Gyllenkrok of CNN Sweden are also slated to present.
