What You Don’t Know about Ad Blocking

What You Don’t Know about Ad Blocking

I can see all sides of the ad blocking conundrum. On one hand, we are fed up with obtrusive, irrelevant ads that interrupt our online experience. But then again, advertising subsidizes publishing. We need ads to monetize digital journalism. Plus, when used correctly, ads are a powerful marketing tool for raising brand awareness and driving […]

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

A Look Ahead, a Look Back: Content Marketing Trends and Predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]

3 Tips for Getting the Most from Your Ghostwriter

3 Tips for Getting the Most from Your Ghostwriter

Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant media sites and owned channels, such as blogs and LinkedIn pages, is an effective way to establish credibility, connect with an audience and increase traffic to your website. But finding the time to write these pieces can be challenging. That’s […]

6 Company Blogs That Inspire Us

6 Company Blogs That Inspire Us

When our clients ask about company blogging best practice, we direct them to the sites below for inspiration. These businesses routinely produce high quality content that conveys their expertise without being “salesy.” They effectively identify the topics that matter most to their audience while aligning with their company marketing objectives. Whether you’re launching a blog […]

Content Roundup: Mobile Ad Spending on The Rise

Content Roundup: Mobile Ad Spending on The Rise

An increasing number of advertisers are spending more of their ad budgets on mobile marketing tactics. This trend is a logical result of changing user behaviors. As marketers, it’s our job to be where the people are, and more people are spending more time on their mobile devices. In January 2014, for the first time, […]

Why Being a Mom Makes me a Better  Businesswoman

Why Being a Mom Makes me a Better  Businesswoman

Like many new mothers, I was nervous about reconciling my career aspirations with my determination to be a hands-on “supermom.” But it was actually my daughter who gave me the courage to launch my own business; and in many ways, I feel more capable, confident and creative than ever before. Here are five reasons why […]

What’s the Deal with Live Streaming?

What’s the Deal with Live Streaming?

Live streaming is the process of delivering content live to an end-user over the internet. Content delivery networks like Periscope and Meerkat allow people, or brands, to share videos in real-time, and audiences to more easily find content that they might be interested in. Meerkat Meerkat allows you to share and view videos in real-time. […]

B2B Native Advertising on The Rise

B2B Native Advertising on The Rise

I was happy to share my two cents about native advertising in a recent article for BMA Buzz, the Business Marketing Association’s newsletter. (Check it out here.) As the article reports, 54 percent of B2B marketers have tried native advertising in the last year, and 59 percent plan to increase their native ad buy this […]

What Makes a Good Content Marketer?

What Makes a Good Content Marketer?

Marketers are producing more content than ever before. Seventy percent of B2B marketers are producing more content now than they did one year ago, according to research from the Content Marketing Institute (CMI). CMI also found that B2C marketers use an average of 11 content marketing tactics, from social media strategies to blogs and eNewsletters. […]

Digital Ad Fraud: The Viewability Issue

Digital Ad Fraud: The Viewability Issue

You may have heard the disheartening stats about the percentage of digital ads that are actually seen by human beings. Marketers are paying for ads that are never viewed, or in some cases, served. (Funny, if we were talking about print advertising this would be okay; but in the digital realm, where everything is measurable, […]