News

Quick updates on my work projects and personal life, with some photos sprinkled in.
    Naming a Tech Business? Read This First.

    February 8, 2017

    The ad tech space is notoriously crowded, which makes finding a good name particularly challenging,...

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    Measuring a Year in Words (infographic)

    January 4, 2017

    2016 was good to us. We partnered with more than 20 clients, from big names...

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    What Small Businesses Need to Know about Influencer Marketing

    December 20, 2016

    Rather than convincing all of your prospects to do business with you, what if you...

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    Confessions of a Ghostwriter

    July 26, 2016

    Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs,...

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    What You Don’t Know about Ad Blocking

    March 24, 2016

    I can see all sides of the ad blocking conundrum. On one hand, we are...

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    A Look Ahead, a Look Back: Content Marketing Trends and Predictions

    January 14, 2016

    2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...

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    3 Tips for Getting the Most from Your Ghostwriter

    October 28, 2015

    Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant...

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    6 Company Blogs That Inspire Us

    September 28, 2015

    When our clients ask about company blogging best practice, we direct them to the sites...

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    Content Roundup: Mobile Ad Spending on The Rise

    August 31, 2015

    An increasing number of advertisers are spending more of their ad budgets on mobile marketing...

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    Why Being a Mom Makes me a Better  Businesswoman

    July 31, 2015

    Like many new mothers, I was nervous about reconciling my career aspirations with my determination...

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    What’s the Deal with Live Streaming?

    June 30, 2015

    Live streaming is the process of delivering content live to an end-user over the internet....

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    B2B Native Advertising on The Rise

    May 27, 2015

    I was happy to share my two cents about native advertising in a recent article...

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