Why Your Business Needs Video
Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]
New Website Coming Soon
I am excited to share that we are in the process of updating http://www.jrlisk.com and will be rolling out a new site design later this year. Stay tuned, and Happy New Year! -Jacqueline Lisk
The Content Marketing “Sweet Spot”
When working with clients to document a content marketing strategy, I always end up talking about the “sweet spot” – that magical moment when an audience’s needs and interests intersect with the company’s products, services or expertise. Here are a few “sweet spot” examples: One of my clients is a managed IT services company. We […]
The Surprisingly Tricky Task Of Writing Company Summaries
Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]
Why I Love Ad Tech Ghostwriting
I spent the morning analyzing my content creation and strategy business. I noticed that a growing percentage of clients are coming to me for ghostwriting. The bulk of them are in ad tech. They tell me it is challenging to find writers with the domain knowledge needed to pen a piece that is going to […]
Why Aren’t You Blogging?
When I get busy, I tend to neglect my own blog so I can focus on creating content for my clients. I am not proud of this, but it is a deliberate decision. Blogging doesn’t fall through the cracks. It is not something I forget about. The truth is, there is only so much content […]
Infographic: The 2017 State of Content Marketing in the UK
Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing. While 79 percent of those surveyed felt the use of content marketing is effective, only 6 percent were “definitely sure how to implement content marketing” strategies on their own. I’d wager a poll of American marketers and business owners would […]
What Makes Content Engaging?
Part of the reason why content marketing is so popular is because it is more engaging than traditional advertising tactics like, say, a stagnant banner ad. Your audience spends time reading or watching your content and may even be compelled to share it on their own social media networks. This helps you build trust and […]
Those Pesky Millennials Are at It Again
If you work in marketing, you can’t go a day without reading something about millennials. And with good reason! These guys are now the largest generation in the U.S. and have tremendous buying power. Their digital-first preferences have changed the way brands approach customer service, branding, and sales. (For more on the “Millennial Effect,” check […]
Naming a Tech Business? Read This First.
The ad tech space is notoriously crowded, which makes finding a good name particularly challenging, as well as important. JR Lisk, Inc. partnered with the naming experts at River + Wolf, a NY-based brand naming and writing agency, to write this piece for Medium on ad tech naming trends and tips. The article discusses three […]
