Not all social media advertising is created equal. To stand out and drive performance, brands and retailers are leveraging dynamic targeting, specifically Dynamic Product Ads (DPA). DPA enables brands with product catalogs to drive sales by targeting consumers who have visited their website or app or engaged with products on competitor websites or apps. While dynamic targeting’s impact on performance is undeniable, historically, DPA design capabilities have been limited. Enhanced DPA, a new product from StitcherAds, allows companies to combine datapoints with design flexibility to create highly-targeted, on-brand advertising. To inform customers and prospects about Enhanced DPA and empower the sales team, StitcherAds enlisted our help to create an e-guide, blog post, and explainer video. We loved working with the team, and we are happy to share they have gotten great feedback on the marketing assets we created together.
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