The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
Reflecting on 2020: Brief Musings + Infographic
January 14, 2021
It is hard to process what we lived through last year, and the hard stuff...
Infographic: The 2017 State of Content Marketing in the UK
May 16, 2017
Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing....
What Makes Content Engaging?
April 27, 2017
Part of the reason why content marketing is so popular is because it is more...
Those Pesky Millennials Are at It Again
March 23, 2017
If you work in marketing, you can’t go a day without reading something about millennials....
Confessions of a Ghostwriter
July 26, 2016
Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs,...
A Look Ahead, a Look Back: Content Marketing Trends and Predictions
January 14, 2016
2015’s word of the year? Content marketing. If you don’t believe me, ask the Association...
3 Tips for Getting the Most from Your Ghostwriter
October 28, 2015
Most brands and industry influencers realize that penning thought leadership pieces for publication on relevant...
6 Company Blogs That Inspire Us
September 28, 2015
When our clients ask about company blogging best practice, we direct them to the sites...
Why Being a Mom Makes me a Better Businesswoman
July 31, 2015
Like many new mothers, I was nervous about reconciling my career aspirations with my determination...
What’s the Deal with Live Streaming?
June 30, 2015
Live streaming is the process of delivering content live to an end-user over the internet....
B2B Native Advertising on The Rise
May 27, 2015
I was happy to share my two cents about native advertising in a recent article...