We Earned Our Editor Credit on Amazon

We Earned Our Editor Credit on Amazon

Last spring, JR Lisk helped Brian Jones, founder of Nuts & Bolts of PR, create a PR workbook that teaches people how to take PR into their own hands. Brian had so many tips, tricks, and success stories to share—he needed help organizing his insights and presenting them in the most useful way possible. Brian […]

Why Your Business Needs Video

Why Your Business Needs Video

Businesses of all sizes are investing in video. Here’s why: People prefer them. Research shows that 60% of site visitors will watch a video, if available, before reading text. (Source) They are shareable. Content that includes a multimedia element is more likely to be shared than text-only content. They are effective. After watching a video, […]

The Content Marketing “Sweet Spot”

The Content Marketing “Sweet Spot”

When working with clients to document a content marketing strategy, I always end up talking about the “sweet spot” – that magical moment when an audience’s needs and interests intersect with the company’s products, services or expertise. Here are a few “sweet spot” examples: One of my clients is a managed IT services company. We […]

The Surprisingly Tricky Task Of Writing Company Summaries

The Surprisingly Tricky Task Of Writing Company Summaries

Helping a new company boil down what it does into a few sentences is a surprisingly challenging task. The last four years, I have been helping businesses, big and small, do just that. Writing a company description is especially hard for a nascent organization that is still working out exactly how its products or services […]

Why aren’t you blogging?

Why aren’t you blogging?

When I get busy, I tend to neglect my own blog so I can focus on creating content for my clients. I am not proud of this, but it is a deliberate decision. Blogging doesn’t fall through the cracks. It is not something I forget about. The truth is, there is only so much content […]

Infographic: The 2017 State of Content Marketing in the UK

Zazzle, a UK-based digital content marketing agency, surveyed thousands of businesses about their content marketing. While 79 percent of those surveyed felt the use of content marketing is effective, only 6 percent were “definitely sure how to implement content marketing” strategies on their own. I’d wager a poll of American marketers and business owners would […]

What Makes Content Engaging?

What Makes Content Engaging?

Part of the reason why content marketing is so popular is because it is more engaging than traditional advertising tactics like, say, a stagnant banner ad. Your audience spends time reading or watching your content and may even be compelled to share it on their own social media networks. This helps you build trust and […]

Those Pesky Millennials Are At It Again

Those Pesky Millennials Are At It Again

If you work in marketing, you can’t go a day without reading something about millennials. And with good reason! These guys are now the largest generation in the U.S. and have tremendous buying power. Their digital-first preferences have changed the way brands approach customer service, branding, and sales. (For more on the “Millennial Effect,” check […]

Confessions of a Ghostwriter

Confessions of a Ghostwriter

Lately, I’ve been doing a lot of ghostwriting. I pen thought leadership pieces for execs, and they run in major media outlets and industry trade pubs like AdExchanger, MediaPost, and TechCrunch. I also write articles for business leaders to share on LinkedIn, Medium, and company blogs. I love what I do, and I don’t do […]

A look ahead, a look back: Content marketing trends and predictions

A look ahead, a look back: Content marketing trends and predictions

2015’s word of the year? Content marketing. If you don’t believe me, ask the Association of National Advertisers. Thus, it’s no surprise there’s a surfeit of articles analyzing the content marketing developments that defined the past 12 months, and countless pieces that make predictions about what’s to come. I rounded up some of the best […]