Branded Content Update: September and October Projects
November 2, 2022
Dear (Work) Diary, September and October were solid (minus a bout of COVID). Here is...
A Very Good Day: Guest Speaking at Wesleyan University about Branded Content
October 19, 2022
Well, this is great news. Based on feedback on last year’s presentation, Dr. Rachel Besharat...
Branded Content August Roundup
August 31, 2022
School is back in session here in Ridgefield, CT. Where did the time go? August...
What I am Writing about this Summer
July 29, 2022
One of my favorite things about my job is that I get to learn and...
The Time I Got to be a Branded Content Professor for a Day
January 7, 2022
When branded content is done right, everybody “wins”: the audience, the sponsor, and the publisher....
Just in Case You Want to Know My Life Story
February 17, 2021
In October 2015, my husband and I made one of the best decisions of our...
Reflecting on 2020: Brief Musings + Infographic
January 14, 2021
It is hard to process what we lived through last year, and the hard stuff...
Support the Spread of Reliable Information about COVID-19
April 8, 2020
COVID-19 affects communities around the world–but many places do not have access to reliable information...
Why Now Is a Good Time to be “a Little Guy (GAL!)”
December 11, 2019
I have been noticing a trend. When brands are contacting me for help with their...
A Behind-the-Scenes Look at What Is Basically the World’s Best Project
October 20, 2019
For the second year running, I had the pleasure of attending and covering the Inc....
A Ghostwriter’s Musings on Ghostwriting
June 4, 2019
When people ask what I do for a living, I tell them I am a...
JR Lisk, Inc. Launches New Company Website
April 15, 2019
Today, JR Lisk, Inc.’s new website is officially live. I am especially excited about a...